Are You Doing the Basics for Social Media?
So you have a foothold in the social media landscape. And sure, it is great to go set up an account and put your information in, but then what next? And even more scary, what about the day after that? And the day after that? Here are some tips on the social media basics to give you a foundation of how to get started.
Replicate Your Brand. Some businesses have an eye-catching logo, an outstanding website and an overall memorable brand, but then launch a Facebook site with no personality at all. Don’t forget that sometimes your social media site will be the first impression your potential customers get of you. Integrate your business profile with style. Photos, logos and a full description of your business is not just nice, it’s what people are expecting to see.
Stay Active. One of the most important rules of social media is to stay active. When you consistently populate your page with catchy and interesting information, customers are more likely to notice what you are saying, listen to it, and (the ultimate compliment) re-tweet it. It sounds easy, but consistent activity can be harder than you think. If you don’t yet have a social media plan chock-full of content to share, this is the time to make one. To sustain the attention of your audience, provide a variety of content including timely statistics, company updates, industry news, and a mix of media.
Be Smart About Your Time. It’s been said over and over that Facebook and the other social media sites can be a “time suck”. According to a recent poll from Social Media Examiner, 64% of people are spending between 1 to 10 hours per week on social media. That is some wonderful news if you are capturing the attention of those people, but not so good if you are a small business owner and burning all that time yourself. Again, this is the time when a social media plan comes in handy. Having your content ready to go will help you jump online, take a pulse of what is going on, post something, connect with others and then be done until you’re ready to jump on again. Want to make it even more efficient? Look into scheduling tools like Buffer or Hoot Suite.
Respond. Yes, that’s right. Perhaps it is more of a basic rule of customer service than social media, but if people are commenting on your site, you should acknowledge them. This is one of the best ways to make a “fan” more committed and loyal than before, and on their way to being a customer, and possibly an evangelist of your business. After all, it is called SOCIAL media for a good reason. Don’t have any activity? Ask questions or take a poll. Just make sure you are engaging with your customers.
So before your pat yourself on the back for the social media page you just launched, make sure it is in your future to actually use your page as a marketing tool by following the action items above. It is yet another way to distinguish yourself from your competitors and create a community that really and truly “likes” your business.