How Search Engines Rank Your Website
Let’s take a high-level look at how search engines really figure out the value of your website. Often we are so focused on working on a popular detail of SEO, we don’t see the essentials behind boosting our website rankings. Search engines use these basic principles to rank websites:
1) Search engines like websites that are easy to navigate and understand. This essential rule was easy when websites first started going live. Most sites were made with a few pages and a clear left or top navigation menu and sites had a relatively simple hierarchical structure. With time, we have added in videos, blogs, extra linking menus, multiple crosslinks, and a whole lot of other great looking things. These extras can confuse website navigation. Look at your site now. Does it make sense in a site map? Could you draw it out in a flow diagram without massive confusion? Pay attention to this. The search engines do.
2) Search engines likes sites that offer actionable content related to the query. If someone is searching for “bee keeping tips” and she finds your bee keeping supply website, will she be satisfied and stay on your site for awhile? Or will she click back to find another website? All SEO factors aside, you want to give your targeted audience what they came to your website to find. A home page should clearly describe your business and its value to the customer.
3) Search engines like website that are professionally designed and accessible to modern browsers. Sure, browser technology is constantly evolving, like everything else in the internet world. It is your webmaster’s job to know the latest changes and make sure your site is compliant with them. Your webmaster must also design and maintain a site that is logical for the search engines to crawl. Unfortunately, most business owners don’t know if their site is truly crawl-friendly because they only see it from the front end. Don’t waste your efforts promoting a site with messy and confusing code. If you need be to make sure your website is up to standards, talk to an objective web designer.
Before you throw more time and money into the latest and greatest SEO techniques or social media tactics, make sure your website has the basics. Not only will search engines rank your site higher, your customers will also be more satisfied, too.