Simplify Your Twitter Plan for Your Business
The constantly growing Twitosphere is one of the most dynamic social media channels. Although this may be overwhelming for business owners, this is also an exciting opportunity if utilized well.
Frankly, Twitter can suck up lots of time. The best way to handle twitter is to create a tweeting formula that works for you and stick with it. Here are guidelines to optimize this social media tool.
Treat Twitter Like a Real Networking Event. Just like you expect to get traction out of a networking seminar, decide what you hope to achieve with your Twitter business account. Look carefully and you will find many businesses set up shop here and then leave. This behavior can be likened to attending a networking happy hour, putting in ear plugs, standing in a corner, and not making eye contact with other attendees. Don’t be this person. Instead, force yourself to socialize by setting goals for your Twitter activity.
Consider a Twitter Tool. Both Tweetdeck and Hootsuite have free accounts that let you do the basics. If your work environment has constant interruptions giving you less control of schedule, these tools can be a godsend. The scheduler function set up your future tweets so you can sit back and relax. Not only does this ensure you will get those tweets out, it also forces planning and ensures you aren’t saying the same things again and again. From a content point of view, this means you will mixing up your Twitter content with links, photos, questions, etc.
Keep it Focused. Nearly anyone and everyone can be found on twitter. If you just want to promote your dog walking business and need to be found by dog lovers, stay true to this focus. Follow established Twitter folks in your industry and retweet good tweets. Ensure people interested in your topic can identify you: write a catchy bio, customize your background, make your URL available, and Tweet with the appropriate hashtags.
Engage. The more active you are on Twitter, the more Twitter will work for you. The more you follow, tweet, retweet, and comment, the more you are suggested to others as a person to follow and notice. Commit to a certain amount of time posting Tweets and set a goal for engaging others and responding to comments. Thank anyone who retweets your Tweets. Send comments to a speaker you have recently heard speak. Establish and keep up connections. In other words, stay engaged.
Don’t Sell, Sell, Sell. This is obvious, but so many businesses forget this truth. On any content management platform (Facebook, Google Plus, Twitter, blogging), you want to maintain a balance. People will follow you for your information and insights, not for your ads. If your Tweets are all about self-promotion and pressure to buy your products, people will either tune you out or unfollow you, guaranteed.
So go ahead and join those 150+ million people on Twitter. But instead of losing time on Twitter, invest your time wisely by using these strategic tips.